Paid ads, run by your own ad rep
Your detox ads,
live once LegitScript says yes
RehabSignal runs Google Ads for addiction treatment centers in the US, with Microsoft and Meta ads too, on one flat monthly plan. Once LegitScript certifies your center, campaigns go live in accounts your center owns, each admit traced to its ad.
- Ad spend paid straight to Google
- Flat fee, never per admit
Live in 14 daysSite and phones first, ads once certified
- Search ads for each program you run
- Your own accounts
- Areas you admit from
- Launched once you're certified
The site Google reads before your ad
LegitScript reviews your whole website, and Google reads each landing page before it shows an ad. We build both with their checks in mind, then write the ads and count what each one admits.
Your site, checked first
Address, licenses, accreditation, ownership and real photos of your center, in place before your center applies.
Ad wording
Your ad rep writes each ad around one program, in plain words written for Google's rules on addiction ads and Meta's health rules.
A landing page per program
Each ad group lands on its own page, with your admissions number, a short form and photos of your center.
Admits counted
A card moved to Admitted reports one conversion to the network the click came from, with no names or health data.
A flat monthly fee, never priced per lead, per call or per admit.
One bill in slow months and full ones, the EKRA-safe way to pay a marketer.
Who runs your ads
Rhiannon builds and adjusts the campaigns, our web team keeps the landing pages current, and Megan sends the monthly report.
Megan Ainsley
Account manager
Rhiannon Vasquez
Ad rep
Web team
Landing pages, tracking
Six moving parts
What runs once LegitScript certifies you
The ad rep drafts every ad, our web team builds the page behind each one, and every call or form is tagged with its ad.
Google Search
Search ads for the program a family typed in
A parent searches for detox near your city late on a weeknight. Your ad rep builds an ad group for each program your center is licensed for, with its own keywords, budget and page, then runs the same campaigns on Microsoft's Bing.
- Keywords split by program, so detox and IOP never share a budget, and each ad's spend shows on the monthly report
- Search terms that bring calls but never admit are cut each month once the report is read
- Microsoft Ads carries the same campaigns onto Bing with a budget of its own
Tracking
Every ad gets its own number, so calls keep their source
A call from an ad rarely says which ad sent it. Campaigns each carry a different number. The site swaps in a number per visitor too, so the call carries its keyword. Every number rings your center's own admissions line, never a third party.
- Calls from a search ad show the keyword, the campaign and the page the caller was reading before dialing
- After hours, an ad call rings the on-call coordinator's cell, and the card opens mid-call with the ad named
- Your Google listing gets its own number too, so Maps calls count apart from paid ones
- Each call's keyword and ad sit on the card your coordinator opens, so the screening starts with what the family was looking for
Pages
Program pages built for Google's reviewers, one per ad group
An ad that sends a detox search to your home page leaves a family hunting for the right number. Each ad group opens a page for its program, with your admissions number, a short form and photos of your own rooms and grounds.
- Your address, licenses and the seals you actually hold on every page
- A form sent from the page creates an inquiry card and rings the on-call phone at once, any hour
- Every line about a program matches what your center is licensed for, so the ad and page agree
- No Meta or Google tags on the form or the confirmation screen after it
Meta ads
Facebook and Instagram, after Meta's written permission
A cousin scrolling Instagram may never search for detox, yet tap an ad about it. Meta asks for your LegitScript certificate, then its own written permission. Once both arrive, your ad rep runs Meta ads for each program, shown to people near your center.
- Every ad shows your center's own rooms, grounds and staff, never a stock picture passed off as yours
- A tap on Send message opens a chat your admissions team answers from the inbox they already work
- Facebook inquiry forms arrive on your admissions board with the ad already set as source
- Ad wording follows Meta's rule on personal health attributes, so no ad asks the reader about drinking
Creative
Ads made from your own photos and reviews
Families compare three centers in one afternoon. Your ad rep writes headlines for each program and builds the images from your center's own pictures of rooms, grounds and staff. Google reviews from alumni and families who opted in show on each landing page.
- Every image comes from your center's own photo set, the rule LegitScript applies to sites
- Headlines name the program and the city, never a promised outcome, and two versions run against each other
- Reviews from opted-in alumni sit beside the call button
- Each headline's numbers show on the report: clicks, calls, forms and the admits it led to
Follow-up
Ad calls nobody picked up, texted back fast
An ad inquiry left until morning may have phoned another center by then. A missed ad call triggers a text from your center's number inside a minute, and whatever the family writes back goes to your admissions inbox.
- Each text leaves from your center's own number, signed with initials and free of treatment words
- Instagram and Facebook messages show up where your coordinators read texts
- A form from a Sunday evening ad rings the on-call coordinator's cell straight away, too
- Inquiries who don't admit and ticked the consent box get spaced texts, stopping on reply
- Calls nobody can reach get the AI receptionist, which books a callback or an assessment
- Each text and call shows on the inquiry's card beside the campaign behind it
The order
Site first, ads once you're certified
Without LegitScript, Google turns addiction ads away, and Bing and Meta do too. So the work goes in this order.
Day one
Kickoff
Send your licenses, accreditation, ownership details and photos of your own rooms and grounds. We list each program you hold a license for.
Documents in
Days 2–14
Site checked
Our web team builds or rebuilds the site with LegitScript's website checks in mind: your address, licenses, accurate program pages, real photos and ownership. Phones, forms and your board go live too.
Every page reviewed
Your application
Apply
Your center applies with our checklist and pays LegitScript itself. While the application is reviewed, SEO and your Google listing bring in inquiries.
Weeks to months, LegitScript's call
Once certified
Launch
Your ad rep launches Google and Microsoft campaigns, an ad group for each program, and settles the monthly spend with you. Meta ads follow once Meta sends its written permission.
In your own accounts
Monthly
Report
The report lists calls, forms, assessments and admits for each campaign, each admit's cost, and which searches the ad rep cut or added.
Admit costs by campaign
Searches a campaign is built around
Ad groups we build
safe alcohol detox near Chattanooga
Medical detox
Answered by your detox page.
residential care for alcohol in Austin
Residential stays
The ad opens your residential page.
get into detox today
Call-only ads
A tap rings your admissions line.
evening intensive outpatient in Tampa
IOP
Evening groups for working adults.
partial hospitalization after detox
PHP
Day programs with a page each.
joint commission accredited rehab
Accredited care
Only the seals your center truly holds.
rehab options for my parent
Family searches
For people searching on someone's behalf.
dual diagnosis rehab in Columbus
Dual diagnosis
Only where you're licensed.
addiction assessment this week
Assessment requests
Families pick a time online.
Programs advertised only where your center holds the license.
Bring your last agency invoice
Send last month's agency invoice and ad report. During the demo we sketch the campaigns for your own accounts and who pays what. Ads, site and software are in every plan; the smallest is $97 a month.
Admits matched to ads
Wendell H.Owner, residential, Asheville Flatmonthly billOur old agency billed by the admit. Now the bill is flat, the accounts are ours, and I see every click.
Adriana C.Admissions director, Tampa Every ad callnamed on its cardEvery ad call reaches our line with the campaign on the card, so my coordinators know what the caller searched for.
Felix O.Clinical director, Columbus Signedforms before the first visitFamilies who find our IOP through an ad sign the pre-admission forms by text, so the hand-off to my team starts complete.
Colleen J.Alumni coordinator, Knoxville First callfamilies mention our reviewsReviews from alumni who opted in now sit on the ad pages, and families bring them up on their first call with us.
Devin A.Business development rep, Austin Kept apartpartners and adsThe monthly report keeps partner referrals apart from ad calls, so my hospital partners get credit for the admits they send.
Joanna T.CEO, three sites, Denver 3 sitesone monthly reportEvery site runs its own campaigns and budget, and I compare what an admit costs at each site on one report.
Ads questions
Asked before the first campaign
Words to try: LegitScript, sober living, EKRA, tracking.
10 questions
Is LegitScript required before our Google ads can run?
Yes. A US center needs LegitScript certification before its addiction treatment ads can run on Google, Microsoft Ads or Meta. We bring your website up to LegitScript's checks and help with the paperwork; your center applies and pays LegitScript itself. Meanwhile SEO and your Maps listing bring in search inquiries.
Does LegitScript cover Facebook ads too?
Yes, and Meta adds one more step. After your center is certified, Meta asks for its own written permission before health ads can run. Once that arrives, your ad rep launches the Meta campaigns in your center's account, with wording that follows Meta's rules on personal health attributes, so no ad asks the reader about drinking or drug use.
We also run sober living homes; can you advertise those on Google or Facebook?
No. Sober living homes get the website and reviews from us, without ads on Google, Microsoft or Meta. Your treatment programs can still advertise once certified.
Whose ad accounts are they, and who pays Google?
They're your center's, and they go with you if you leave. Your center pays Meta, Google and Microsoft for its clicks directly, and we manage the ads inside the flat fee.
Does any client information reach Google or Meta?
No health data. Conversions go from our software, not your pages: the ad click ID, a neutral event name, a value and the time. Set up for Part 2: consent on every form, no ad pixels on inquiry pages, and review replies that never confirm someone was a client.
Do you charge per lead or per admit?
No. A flat monthly fee, never priced per lead, per call or per admit. Paying by the month is also why the plan sits safely under EKRA, the federal law against paying for referrals to treatment.
What's the monthly price?
All features on all plans; you pay by the number of staff logins, from $97 a month.
How long before ads can start?
Ads start once LegitScript certifies your center, which can be weeks or months; LegitScript gives no estimate. Your site, phones and forms are live in 14 days, so search and your Google listing bring inquiries while you wait.
Can you take over our current Google Ads account?
Yes. If your center is already certified, your ad rep works inside the account you have, rebuilds the campaigns around one page per program and gives every ad its own call number. The account's history and billing don't change.
How can we tell which ad produced an admit?
Every ad carries a separate tracking number, and every form carries its source, so the inquiry's card names the campaign. When the card moves to Admitted, the report counts that admit against the ad and what it cost.
Popular searches
Ask about ads
Email Megan at sales@rehabsignal.com with where your LegitScript application stands or last month's ad report, for a straight answer.
Megan AinsleyAccount manager
Request a demo